Small Business SEO: The Importance of SEO in a Digital Marketing Strategy

About 68% of all online activities start with a search engine. Whether you’re a hair salon, a bakery, or anything in between, small business SEO is vital to your success.

Search engines are how your customers will find you, but they won’t be able to find your business if your ranking is too low.

In this resource article, we are going to take help from Digitech Web Design, a leading digital marketing agency based out of Austin, Texas. Specifically, we are going to ask them about how small businesses should approach SEO and what they can expect in terms of results.

Still not convinced? Here’s why you need to start utilizing SEO tactics in your digital marketing.

The Obvious Importance Of SEO In Digital Marketing:

SEO is one of the most important aspects of digital marketing strategy. It demands consistent effort and time. However, the results are going to be worth it and come with long-term benefits. Here are some of the most important factors of SEO in digital marketing.

1. Raises Brand Awareness:

Brand awareness refers to the degree of recognition when it comes to your products or services. For instance, when we see the Nike Swoosh, we instantly think of the Nike brand. The iconic golden arches instantly recall McDonald’s hamburgers and fries.

Consumers are more likely to buy from a brand they recognize than one they don’t. This is why more people choose to drink Coca-Cola or Pepsi instead of generic colas.

It’s hard to compete with big companies like Nike or Pepsi, but even small businesses can stand out by raising brand awareness. The best way is with small business SEO, which brings in more traffic and raises more awareness among your target audience.

2. Generates More Leads:

One of the benefits of using SEO strategies for a business is that you can use them to increase your leads. Utilizing search engine optimization methods, you’ll improve the visibility of your website. As a result, you’ll get more traffic.

Techniques like on-page optimization and keyword research ensure that your website becomes more visible when people search for local results. The right SEO techniques bring in more traffic, which means more leads and more sales.

3. Offers Ranking Opp For Keywords

Are you wondering how to use SEO in your marketing strategy? There are many ways, including creating content that utilizes keywords of value. Creating optimized content, like blog posts, allows you more chances to rank for keywords.

Keyword choice is still an important part of SEO. Your small business digital marketing campaign should utilize the right keywords, which means considering value and search volume.

High-value keywords have commercial intent and are extremely lucrative.

Choosing the top keywords can help you rank higher. Just make sure you consider factors like the CPC value.

4. Builds Authority:

One way to establish yourself as an authority in your field is by providing content and ranking higher.

People use search engines to find credible businesses since those are the ones that rank highest. The results on the first page look the most trustworthy to people.

Efficiently utilizing SEO strategies helps your website rank higher, which builds customer trust. You can also establish yourself as a reliable and trustworthy business by providing valuable content to your audience. One way to do so is through content such as blog posts, how-to videos, infographics, podcasts, and more.

You can also improve your off-page SEO through backlink building. Quality backlinks act like votes of confidence from other users that your website is trustworthy and valuable.

How To Make The Most Of SEO On A Small Budget?

Small businesses have a small budget. However, thinking of an SEO strategy is important, no matter how small your business is. With time, it is getting more difficult to make a prominent online presence without paying for it. SEO is the only organic channel, but it is not necessarily free. Here is how you can make the most of it in a small SEO budget.

1. Improve Your Keyword Strategy:

Be realistic while choosing your keywords. Think of the SERP landscape before you prepare a keyword strategy; it is going to be difficult to top when your keyword has a high volume and a high difficulty. This is why targeting long-tail alternative coils turns out to be beneficial.

2. Think Local:

Local SEO basically optimizes the presence of your business in local searches. If numbers are considered, almost half of Google searches are for local information. This is a huge opportunity for businesses who want to get visitors.

There are various free tools that can help you through the process and make an informed decision when you are choosing keywords for your website.

3. Use Free SEO Tools:

When discussing SEO tools, there are various options available on the market. However, if you plan to use industry-recognized SEO solution tools, like Ahrefs, Moz, or SEMrush, then you have to pay them an upfront fee or monthly subscription, which is difficult when you are on a tight budget.

However, there are numerous free tools that can boost your SEO campaign without being hard on your pocket. There are tools like Google (multiple), answer the Public, and Keyword Everywhere, which are going to work in your favor.

4. Sweat Your Assets:

It is like making the most out of the things that you already have. In content marketing and SEO, this process is commonly known as “repurposing.” With a restricted budget, repurposing your existing content is sensible.

There is no need for guesswork because you already know which kind of theme would perform best, and there is very little guesswork because most of the hard work is already done.

5. Don’t Forget About Linking:

Google uses more than 2000 ranking factors in the search algorithm to figure out which webpage should rank in SERPs. And one of those factors is backlinks. Links have high SEO value as they represent a vote of confidence among websites.

In simple words, an authoritative website is going to be more influential. If you get high-quality links from these sites, you have a better chance of ranking in SERPs.

Improve Your Small Business SEO Strategy

We hope this guide to digital marketing and the importance of small business SEO has helped you to see the value of optimizing your website.

There are many factors to SEO, from backlink building to improving the user experience to creating content. Start with these tips to improve your SEO strategy.

Check out the rest of our website to discover more valuable tips on everything from business planning to marketing.

Read Also: 

• How to Increase Revenue by Using SEO
• Long-Form Content In SEO: Does It Really Help?