Small Business SEO: The Importance of SEO in a Digital Marketing Strategy

Marketing BY Mashum Mar 03, 2022
Small Business SEO

About 68% of all online activities start with a search engine. Whether you’re a hair salon, a bakery, or anything in between, small business SEO is vital to your success.

Search engines are how your customers will find you, but they won’t be able to find your business if your ranking is too low.

In this resource article, we are going to take help from Digitech Web Design, a leading digital marketing agency based out of Austin, Texas. Specifically, we are going to ask them about how small businesses should approach SEO and what they can expect in terms of results.

Still not convinced? Here’s why you need to start utilizing SEO tactics in your digital marketing.

Raises Brand Awareness

Brand awareness refers to the degree of recognition when it comes to your products or services. For instance, when we see the Nike Swoosh, we instantly think of the Nike brand. The iconic golden arches instantly bring to mind McDonald’s hamburgers and fries.

Consumers are more likely to buy from a brand they recognize than one they don’t. It’s why more people choose to drink Coca-Cola or Pepsi instead of generic colas.

It’s hard to compete with big companies like Nike or Pepsi, but even small businesses can stand out by raising brand awareness. The best way is with small business SEO, which brings in more traffic and raises more awareness among your target audience.

More Leads and Sales

One of the benefits of using SEO strategies for a business is that you can use them to increase your leads. Utilizing search engine optimization methods, you’ll improve the visibility of your website. As a result, you’ll get more traffic.

Techniques like on-page optimization and keyword research ensure that your website becomes more visible when people search for local results.

The right SEO techniques bring in more traffic, which means more leads and more sales.

Chances to Rank for Keywords

Are you wondering how to use SEO in your marketing strategy? There are many different ways, including creating content that utilizes keywords of value. Creating optimized content, like blog posts, allows you more chances to rank for keywords.

Keyword choice is still an important part of SEO. Your small business digital marketing campaign should utilize the right keywords, and that means considering value and search volume.

High-value keywords have commercial intent and are extremely lucrative. Choosing the top keywords can help you rank higher. Just make sure you consider factors like the CPC value.

Build Authority

One way to establish yourself as an authority in your field is by providing content and ranking higher.

People use search engines to find credible businesses since those are the ones that rank highest. Results on the first page look the most trustworthy to people.

Efficiently utilizing SEO strategies helps your website to rank higher, which builds customer trust. You can also establish yourself as a reliable and trustworthy business by providing valuable content to your audience. One way to do so is through content such as blog posts, how-to videos, infographics, podcasts, and more.

You can also improve your off-page SEO through backlink building. Quality backlinks act like votes of confidence from other users that your website is trustworthy and valuable.

Improve Your Small Business SEO Strategy

We hope this guide to digital marketing and the importance of small business SEO has helped you to see the value of optimizing your website.

There are many factors to SEO, from backlink building to improving the user experience to creating content. Start with these tips to improve your SEO strategy.

Check out the rest of our website to discover more valuable tips on everything from business planning to marketing and more.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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