Does Tape Advertising Really Work?

Several people in the world go to supermarkets daily and buy something. You get a receipt when you purchase something from a supermarket, and most people throw it in the dustbin. Human nature, right? But these are indeed a source of earning profit. And that’s the technique- Tape Advertising!

What is tape advertising?

Tape advertising is one of the oldest and most proven business techniques in all supermarkets and retailers. It’s a medium to place their promotional advertisement or coupons on the grocery store on the back of the receipt.  

In countries like the U.S.A., tape advertising is commonly and effectively used. Regarding the approach, tape advertising works effectively for local people or shops. Demographically, it’s elementary to catch the audience through this technique. 

Several brands in the market help businesses get coupon codes or ads printed on the receipt perfectly. However, one should always choose by looking at its reviews and ratings. 

 It’s amazing how one side of the receipt contains purchase items, and the other can be easily printed with the brand’s name. In 2023, most people think this traditional advertising method has lost its essence.  

Still, in the real world, tape advertising is one of small businesses’ best and most proven marketing techniques. You can easily catch the audience geographically and demographically by providing them with the best coupons and ads for your store.  

Tape advertising works effectively in a database of a single note or massive outreach. Restaurants and hotels are some of the most prominent players in tape advertising.  

They go to grocery shops, pay a minimal amount to promote them and list their brand name on the back of the receipt. Customers will check the bill, turn in the receipt, and read the name, and you never know if they can be seen at the restaurant. 

Benefits of using this technique:

1. The most potent method to increase the audience’s reach smoothly is by providing good deals, discounts, or coupon codes.
2. Proven methods for local shop owners who want to improve their repeat sales.
3. It’s very affordable.
4. Use this to build a brand
5. Tape advertising will boost traffic to your business

Why Tape advertising?

Here are the two powerful reasons why a business needs to choose tape advertising as their next go-to marketing technique.

It helps to improve your brand image

Suppose one regular grocery store customer is making a purchase, gives cash to the cashier, and, in return, gets a receipt. He turns and sees your brand. At this moment, trust is being built because a loyal customer of a grocery store who has been visiting this grocery store says for 5 years if they see any advertisement of the receipt, there is an 80% chance of a conversion.

Stand out from the crowd.

One of the main advantages of this advertising is it will expose customers to your logo and brand design. This will help your business to stand out from the crowd. And if you have good branding and visuals, you can expect a good hike in customers’ reach. Moreover, with this technique, you will build loyal customers and, ultimately, your brand value.

Which business vertices benefit most from tape advertising? 

Not every business benefit from tape advertising. There are certain businesses that have the potential to benefit a lot from tape advertising. Let’s have a look at those. 

Restaurants 

Restaurants can benefit from tape advertising when they advertise in nearby retailers or grocery shops to increase sales and get new customers. People generally like to dine within a mile of their home when they go for dine out.  

So, putting out an advertisement in the nearby grocery store is one of the best ways to reach out to the correct target audience. And when any restaurant is offering amazing discounts, the ads pay off quickly. 

Auto shop 

Auto shops can increase sales and get long-term ROI with the help of tape advertising. Coupons remind people that it is time to service their cars, replace the brakes, change the oil, and rotate the tires. Moreover, if there is an offer for these services, then it would work even better. 

Auto repair shops mostly run on local customers. So, it is a good idea to choose the nearby grocery shop, the supermarket, and local retailers for tape advertising. After a customer’s first visit, there is a high chance that the customer is going to come back again. 

Salon 

Beauty and hair salons serve a hyper-local market that is quite responsive to targeted marketing. Coupon advertising puts it on their mind that they need a new haircut. The grocery store is also an amazing place to advertise, as new movers can get an idea about your salon from there. 

Grocery stores are among the first places that any new resident is going to need. Tape advertisements can turn these new movers into loyal customers. 

Car Wash 

It is just like the auto shops that car wash coupons are both reminders as well as incentives. The person who is looking for these services will likely drive a car, and these ads will not be wasted on bikers and walkers. Car washes can have an edge over the competition with local and targeted advertising. 

Pizza shop 

Similar to the restaurants, pizza shops also benefit from tape advertising. People like going to pizza shops that are close to their home, work, or where they go shopping. Moreover, if you offer large pizzas with multiple deals and more toppings, families will choose your store over any other store. A good profit margin means that the ad is going to pay off quickly. 

There are certain businesses as well that do not see much return from tape advertising. Like B-to-B businesses, hotels, and resorts, businesses outside of the demographic do not do well with tape advertising. 

Final words

When it comes to tape advertising, it has been proven that it is one of the best methods, especially for small shop owners and grocery stores. It is an excellent way to boost your business traffic. Also, restaurants are already playing big. If you want your brand to get entities as customers’ favorite brands, you need to adopt this technique.

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