Artificial intelligence has emerged as a game-changer in various industries, including the creative design vertical. It can read, write, design graphics, and do almost everything humans can. With AI, designers have an all-new way to approach their craft. This applies to typography as well. Typographers face a fresh wave of technology with the potential to change the art.
The big question here is whether AI can replace font designers for good. Is it capable of generating new fonts and typeface designs? What are the ethical considerations about its impact on the role of typographers? In this article, we will answer these questions and highlight how font designers can make the most of this new technology to stay relevant instead of being replaced.
Artificial Intelligence In Creative Design: How Designers Create Images With Neural Networks
AI in creative design? How good is this combination? Will it work well with neural networks? Check out some common ways in which artificial intelligence helps in making creative designs.
Designers use the Generative Adversarial Network (GAN) algorithm to generate images that are as close to real as possible. The algorithm comprises two neural networks– the generator for image generation and the discriminator that evaluates whether they are real enough to ensure an optimal user experience.
AI For Font Generation
Before using these neural networks for the graphic design process, they are trained by showing a number of real photos. The same technology is used to generate fonts. Deep learning algorithms analyze existing typefaces to pick the features that render a font unique. Next, they use this information to generate new AI fonts that are original and unique.
The algorithm has to be fed with a dataset of thousands of typefaces to enable it to work with different features like width, stroke, and spacing. A well-trained neural network can create new typefaces and glyphs with optimal readability effortlessly.
Fourthly, AI’s use in typography also optimizes performance. Machine learning algorithms help in analyzing the performance of ads across multiple platforms. Simultaneously, they offer recommendations for improving both user experience and performance. There have been a few cases where AI helps in highlighting the performance complexities one might not be aware of.
Upsides And Downsides Of AI Typography
Now that you know the role of machine learning and generative AI in creating new fonts and typefaces, it is time to dig deeper. Like any other technology, AI in typography also has a unique set of upsides and downsides the design community should know about.
As an upside, generative AI can help designers create an entirely new type of design in a matter of minutes or hours. That’s a fraction of the time of manually designing a font. Additionally, AI fonts and letterforms are more consistent than their manual counterparts. It is because they rely on a data-driven approach where an algorithm uses a dataset to discover trends and patterns.
Conversely, AI-generated typefaces have some drawbacks. The biggest one is that they fall short of the human touch and creativity. The best way to understand the difference is by comparing cursive fonts designed by humans and algorithms. The traditional ones will win any day because they have the finer touch of creativity. A lack of diversity in font choices is another downside of AI in typography.
Why AI Cannot Replace Human Designers
While generative AI can quickly churn out fonts and alphabets, it has enough downsides to show that it cannot replace human designers. Even while a font editor can generate new fonts, styles, and scripts, a designer manages the creative and technical process. They handle everything, from deciding the kind of AI they need to choose the dataset to feed it and linking the neural network with a font editor.
Additionally, they check the AI-generated fonts or glyphs and refine them, just as writers do with the content written with ChatGPT. After all, only a human can distinguish a high-quality design from a bad one and an interesting typeface from an ordinary one.
Another reason AI cannot overtake font designers is that they know the subtle nuances of a brand, enabling them to create bespoke typographic elements. According to Creative Market, every brand has a distinct identity, and its visuals should replicate it. An AI-generated logo will probably never capture the essence of a brand.
Frequently Asked Questions
Artificial intelligence is all about creating images that were otherwise impossible. But a lot of times, people tend to confuse it with other technologies used for creating alluring graphics. If you are one of them, we are here with our FAQ section. I have listed down some very commonly asked questions along with their answers. So, do check it out if you want to know the answers:
Can AI create a new font?
Several AI apps and tools can create new fonts within minutes. These apps use deep learning to search a dataset of font styles and find an ideal match for the user’s needs. The user just uploads an image and clicks the font they want to replicate to create a new one with the app.
How are AI-generated fonts different from the human-designed ones?
AI can analyze existing font styles and generate variations, but they lack true artistic innovation stemming from human imagination, experiences, and emotions. Of course, they save time and effort, but they can never match the finer touch of human designers.
How is AI transforming the role of typographers?
The traditional role of typographers is evolving, with AI emerging as a game-changer. With the advent of AI in design workflow, typographers can skip the repetitive tasks and focus more on customization and fine-tuning.
With AI becoming mainstream in the design industry, the future looks like a battle between humans and technology. But it will be more like a collaborative effort, empowering designers with AI apps and tools to enhance the creative design process.
AI can assist them in automating repetitive tasks, exploring diverse font styles, and suggesting improvements. Designers can infuse their creativity and expertise into these AI-generated elements. With this hybrid approach, innovative typographic designs will be the norm.
So, that’s all! Comment below and let us know how informative this article was to you. Thank you for reading.