How To Calculate Sales Volume? – Formula, Definition, Calculations

Business Development BY Mashum
Calculate sales volume

Are you looking for a way to calculate sales volume? Do you know that just by using a simple formula, you can easily calculate your volume of sales? Here, in this article, I will give you all the information that you need to know when you are thinking of calculating sales volume.

Let’s start with the sales volume definition, and after that, we will know the sales volume formula. First, I am defining the sales volume. you also take a look at the business volume. 

What Is Sales Volume?

What Is Sales Volume

During a specific accounting period, the number of units that are sold is considered as sales volume. Let’s make this concept of sales volume clear with an example. Calculate Sales Volume to know about business development. 

Suppose a company sold 1000 pieces of bed sheets on a monthly basis for an entire year. Now the sales volume for that particular year will be 12000. 

Do not misunderstand sales volume with total sales. Total sales are the total number of units that are sold multiplied by the product’s unit cost. On the other hand, for a particular period of time, the total number of units that are sold is sales volume.

Suppose every unit of bedsheet costs $10.

Now the sales volume = the number of units sold per month x 12.

= 1000 x 12.

So, annual sales volume = 12000 units. 

Total sales = 12000 x per unit cost.

= 12000 x $10.

So, the total Sales = $120000.

When we represent the total sales, we use the currency value. On the other hand, sales volume is represented as the number of units that are sold over a certain period of time. 

Benefits Of Sales Volume Calculation   

There are several benefits of sales volume calculation that you must know. With accurate sales volume calculation, things are going to be easier for you in all possible manners. You need to take care of the realities when you want to boost the scope of your sales volume to the next level.

1. Performance Evaluation   

Sales volume calculations help a company evaluate its sales performance. By comparing current sales volumes to historical data or industry benchmarks, a business can assess its growth, stability, or decline in sales.

2. Revenue Forecasting   

Accurate sales volume calculations allow businesses to make more informed revenue forecasts. This is critical for budgeting, resource allocation, and strategic planning. It helps companies set realistic financial goals and anticipate cash flow needs.

3. Pricing Strategies   

Understanding sales volume can assist in pricing strategies. By analyzing the relationship between sales volume and price changes, a business can determine the optimal pricing point that maximizes revenue or profit.

4. Inventory Management   

Effective sales volume analysis aids in managing inventory levels. Companies can avoid overstocking or understocking products by aligning their inventory with historical sales data, seasonality, and market trends.

5. Product Performance   

Sales volume calculations can help identify top-performing and underperforming products. This information is valuable for decisions related to product development, marketing, and inventory management.

6. Market Segmentation   

By analyzing sales volume by various factors such as geography, customer segments, or distribution channels, a company can identify the most profitable market segments and tailor its strategies accordingly.

You must consider the mentioned factors that can assist you in reaching your goals with ease. Sales volume can make market segmentation easier and more effective for your brand to move forward positively.

Calculation Of Sales Volume

Calculation Of Sales Volume

Learn what is sales volume before its details. As I have mentioned earlier, sales volume is always measured in the number of goods that are sold for a certain period of time. So, in order to calculate the sales volume, the period of time is really an essential one. 

And we can calculate sales volume for any period, like yearly, quarterly, monthly, or weekly. For calculating the sales value, we need to multiply the total number of items that are sold every day by the number of total days in a certain period. 

On the other hand, we also can calculate the approximate duration with the help of sales volume. Let’s understand the calculation with an example. Suppose a company has a sales volume of 500 units in one quarter.

500/3 = 166.66, or approximately 167.

So, the sales volume is approximately 167 units monthly. 

How To Calculate Sales Volume With Percentage?

percentage of sales

The sales channels like a store or sales representative use the percentage of sales volume in order to identify the percentage. For calculating the percentage sales volume, you need to divide the total number of units that are sold from a particular channel by the total units that are sold in its entirety. 

Suppose a company has sold 1500 units of products in a certain year and one sales representative sold 100 units. Then the percentage of sales volume of that particular representative is 100/1500 = 6.7%. 

So, the sales representative has generated around 6.7% of sales volume. 

While dividing the area amongst the team, calculating the percentage of sales volume really helps. For field team planning, it is really essential. Just by allocating potentially equal areas for each sales representative, you will be able to optimize the entire territory.

For understanding the productivity of every representative, one critical factor is the sales volume percentage. In order to calculate the KPI of sales wraps, the sales volume percentage is really crucial. It not only empowers them but also recognizes the top performers really quickly. 

Strategy To Increase The Sales Volume

You need to follow the strategies that can come with an effect on the sales volume. Calculate the business volume along with the best strategies. We are sure your calculator is going to be smooth again. 

  1. Provide Rewards and offers loyal customers.
  2. Make unique prices for the products. 
  3. Make a channel to get rewards back for the reps. 
  4. Create a fast-selling cycle and production.
  5. Prioritize the customers. 
  6. Fulfill the customer’s and clients’ needs. 
  7. Go with online marketing for making promotions. 


For earning a profit of zero, the number of units that are required to be sold is the volume breakeven. In case your company is witnessing a slack in sales, this is really important. I will also let you know that you need to cut back the spending along with increasing the bottom line.

To calculate sales volume breakeven, you need to divide the projection over a specific given time period by the total profit that is earned per unit. There has a sales volume formula, you follow them to make the growth. 

Suppose a company has an expenditure of $10,000 for a given period of time. The profit per unit is $2.

So, 10,000/2 = 5000. 

So, in order to get the breakeven, the company has to sell a minimum of 5,000 units. 

FAQs (Frequently Asked Questions)

Here are some questions that I have been asked several times. So, when I am covering the sales volume, it will be best if I answer these questions now. It will offer you a better understanding of the topic. 

1. The Sales Volume Variance Is The Difference Between Which Two Metrics?

The difference between the actual output flexible budget and the corresponding static budget amount is the sales volume variance. 

2. Which Of The Following May Cause A Favorable Sales Volume Variance Of The Revenues?

For this question, the answer is the flexible budget sales in the dollar are always more significant than the static budget sales in the dollar. 

3. Sales Volume, Customer Complaints, And Output Data Are Examples Of What?

Sales volume, customer complaints, and output data are examples of objective measures. 

4. A Favorable Volume Variance For Sales Revenue Would Indicate What?

A favorable volume variance for sales revenue would indicate that the actual revenue is higher than the standard revenue. Usually, it translates into higher profit

5. The Static Budget Is Based On An Estimated Level Of Sales Volume That Was Determined At Which?

The static budget is based on an estimated level of sales volume that was determined at the beginning of an accounting period. 


Now, you get information about sales volume easily. You also can now calculate sales volume for your company. As I have told you earlier that always remember sales volume and total sales are different. One is represented in dollars, and the other one is in numbers of sold units.

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Mashum Mollah is a digital marketing analyst, SEO consultant and enthusiastic internet marketing blogger. He is very much passionate about social media and he is the founder Social Media Magazine.

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