How You Can Use Digital Marketing To Promote Your Online Business?

Whether running a brick-and-mortar retail premises in the middle of a shopping plaza in Manchester city center or an online store out of your bedroom in Shropshire, your business requires customers to survive and expand.

In days past, this was as simple as printing off a couple of hundred brochures, pamphlets, or postcards or putting an advertisement in a local newspaper/magazine.

But in today’s business world, more and more consumers rely on the Internet to learn more about products/services and the businesses that provide them.

Due to this, your business must have a solid online presence to attract/retain customers, promote growth, and ultimately boost sales. To achieve this kind of success, it is essential to have various tools in your digital marketing strategy.

Ways To Use Digital Marketing For Online Business

From creating a business blog and implementing search engine optimization (SEO) to social media marketing and updating your Google My Business listing, there are hundreds of ways you can use digital marketing to promote your online business.

So, if you’re unsure where to begin – you’re in the right place! We outline some of the best digital marketing promotion tools in our article below.

1. Outsource A Digital Marketing Agency

We understand that we’re not all digital marketing agency experts, and some might find managing a business’s entire online presence by themselves to be a complex affair.

If this is the case, you might want to consider enlisting the service of a digital marketing manager or agency to manage your business’s online presence on your behalf.

In a nutshell, those specializing in web design in Reigate and surrounding areas can work alongside your team to create online advertising campaigns and implement new techniques in your existing digital marketing strategy to help your business achieve its goals.

Despite many companies opting to manage their online presence in-house, multiple benefits can be reaped if they outsource a digital marketing agency.

From getting insight from knowledgeable industry professionals and taking advantage of expensive marketing tools to tailoring your marketing to your target demographic and monitoring the results of your marketing campaigns, many benefits come with outsourcing a digital marketing agency instead of managing it all in-house.

Learn more about the benefits of outsourcing a digital marketing agency by visiting the websites of companies that specialize in web design in Reigate, such as e-innovate.

Visit their website to see examples of their previous work, read customer testimonials, discover their process, and much more. Or consider contacting one of the web designers directly for specific inquiries and see how their services could help you promote your online business today.

2. Implement Search Engine Optimisation

Whether you’re a business owner or a consumer, you should understand that one of the best ways to promote your online business is online using a search engine results page.

Due to this, you must add improving your business’s search engine optimization to your digital marketing strategy as it boosts your business’s visibility, which is crucial for promotion.

The more visibility your business gains, the more online traffic your business receives, the bigger your chance to provide your services/products to more people, and the more people click on your website.

Ultimately, it can be the difference between gaining a new customer or losing one, and let’s face it, you’d prefer the former instead of the latter!

Due to this, you want to ensure that your business consistently ranks in the first few search options at the top of the page instead of being past the first five to ten results. These are more likely to be ignored than the first few since they will probably contain the answer to the search query entered by the customer.

Fortunately, there are various ways to boost your business’s search engine optimization, from researching/strategically placing keywords into your content and linking back to relevant, high-quality websites to creating regular, relevant content, staying up to date with the latest SEO trends, and much more.

3. Start A Business Blog

With an average of over 57 million social media users in the UK, there has never been a more convenient time for online businesses to start blogging. Far from being the ‘Goop’ equivalent for businesses, a company blog is where your marketing team can share when you’ve hit certain milestones, post about upcoming events, establish your brand’s voice, produce educational content, and much more.

For the best results, you must create relevant, engaging content surrounding terms and questions that your customers are typing into search engines like Google, Yahoo, or Bing.

The more blog posts you create using these keywords, the more clicks you’ll get on your content, and the higher your posts rank on the results pages of search engines. But you might not know what content to put out for your audience.

Fortunately, you can create tons of blog posts, no matter what industry your business operates in or the products/services you offer.

Some of the most popular things to turn into blog posts are as follows:

• How-To-Guides and instructional posts
• Blog posts created by guests
• Q/A with a well-known public figure in your industry
• Case studies or customer testimonials
• Lists of resources or strategies (like the top ten or three crucial things)
• Example/template posts, and many more

4. Offer Freebies To Customers

Let’s face it: we all love getting things for free, whether it’s a handful of nuts from our local supermarket or a pen from an event we attended briefly. From a consumer’s perspective, weighing up the pros and cons of a product/service, especially if it’s manufactured by a brand they’ve never purchased from before, can be stressful.

However, trying a sample before putting their hands into their pockets makes their decision more straightforward, so offering customers freebies can be a valuable tool to add to your digital marketing strategy.

Depending on the products/services your business offers, you could consider offering a ten-minute consultation or a smaller quantity of one of your most popular products in hopes that they’ll like it and buy the full-sized product.

Whatever you offer as a freebie, ensure that you follow up with those who got one and ask for their opinion so that you can upsell your products/services.

5. Start Creating Content

While learning about online business, you will hear people talking about how important creating content is. Content marketing includes creating informative pieces and sharing them with the audience. It is one of the best techniques you can use to get traffic to your website.

This also improves your rankings in search engines. Content gets you the chance to rank in search results, while SEO helps the content rank in searches. When you make content, you make an opportunity to get your place as an authority in your specific field.

There are various content types, and you can pick any that suits your business. For instance, if you think blogs would help your business, you can do that; if video or infographics can help your business, then focus on that, or you can mix and match.

However, ensure you produce content that aligns with the user search intent. Search for your idea on Google and see whether the topic is ranking well. Also, make sure to publish your content consistently. It will show your content that you are always updated with the industry.

6. Develop A Social Media Presence

To do digital marketing for an online business, you must have a good social media presence. These platforms are excellent places for connecting with people who are interested in your business, and you can nurture them into potential buyers.

Statistics say that more than 74% of people get help from social media while purchasing. So, you definitely do not want to miss out on this opportunity for your business. You can build your presence and brand image across various social media platforms.

Moreover, ensure that you engage with your audience through these platforms. If someone leaves a comment, ensure that you comment back. If someone talks about an issue, respond to them and try to solve it. Build relationships with the audience and make them your loyal customers.

Get Started With Digital Marketing

Now that you are aware of how you can use digital marketing for your online business, you can start making strategies and implement those. However, you will have to come across negative reviews as well, so be prepared.

You have to respond to those and offer some solutions. This way, your audience will trust that you will care for the user experience. They will find confidence in you and will go ahead with your brand and can convert to your buyers.