Search engine optimization is constantly evolving. Developers are constantly discovering new technologies to improve organic search results and make the process of content creation easier.
Adapting to these fast-changing technologies and the latest trends is essential to ensuring your brand remains relevant in search engine results.
The SEO industry is, without a doubt, dynamic, so what was effective a couple of weeks ago might not be effective anymore. Keeping up with the ever-changing demands of the SEO industry requires an individual to be aware of the latest trends and the newest technologies. Therefore, you will be able to remain competitive and improve efficiency in what you do.
So, to help you stay up-to-date with the latest SEO industry trends, we are going to discuss some of the latest trends that are revolutionizing the way we do SEO. Let’s take a look at them:
Optimizing on-page content automatically
Content creators typically do the following when creating long-form content:
- View the SERPs to see which pages rank high.
- Check the ranking of individual pieces of content in the SERPs.
- Decide which headings and subheadings each page covers.
- Identify the missing points on the pages.
- Make an outline of your content that is more advanced and better.
The process usually takes a long time. You will have to check each article in turn and note the most important points when creating your own content.
And this is where patent SEO agencies can help you. Due to their extensive experience and expertise in the field, these agencies definitely know how to help you; so if you are looking for an SEO agency in Singapore, for example, you can simply Google the phrase ‘SEO Singapore’ and a plethora of options will appear in front of you.
You can use various SEO tools to automate your job by just spending a few minutes rather than spending hours creating content briefs and researching information for your content. Frase AI and Content Harmony are examples of SEO tools that you can easily get.
Optimizing SEO rankings with mobile-first indexing
You may not be aware that 50.81% of world wide web traffic comes from mobile devices. Smartphone usage has skyrocketed. Users are increasingly switching to mobile search instead of using laptops, desktops, or other devices.
Google introduced mobile-first indexing due to the dramatic increase in mobile search. Search engine results pages (SERPs) are indexed and ranked using the mobile version of a website. The mobile-first index will be rolled out to all websites by this year.
Therefore, making websites cross-device compatible and mobile-friendly has become an increasingly important factor for businesses.
In the long run, Google will index only mobile-optimized websites instead of their desktop counterparts. Google will probably not index your website if it is primarily focused on its desktop index and not optimized for mobile viewing. There is no doubt that this will significantly impact your ROI and rankings on search engines.
The most important thing today is to switch to a mobile-friendly site with fast loading times, increased Google search ranking, and better usability. Improve mobile experience by optimizing dynamic elements of the website. Using a mobile-optimized version of your site can boost your search engine rankings and organic traffic.
Strengthening customer trust with SSL certificate labeling
Businesses must consider SSL certificate (HTTPS) labeling, even though it is often overlooked. As HTTPS promotes improved trust with your target audience, it is an important ranking factor for Google. New developments in SEO have made this even more important.
Google labels websites with SSL certificates as “HTTPS”. The SSL certification signifies that the site is secure and trustworthy. Your search engine ranking can be improved, and your traffic can increase if your user data is secure.
An organization can purchase any SSL cert like single domain, wildcard SSL, multi-domain, etc. However, the type of SSL should be purchased from well-known certificate authorities like RapidSSL wildcard, Thawte SSL, DigiCert SSL, etc.
Google will label any site as “Not Secure” that does not hold an SSL certificate or that does not utilize HTTPS. It can have a significant impact on search engine rankings. Moreover, end-users will avoid visiting unsafe sites.
There are no doubts about the implications. Sites that want to rank higher in search engines and provide secure browsing should obtain a basic SSL certificate. SSL certificates are now an essential part of any SEO strategy.
Short-Form Content Production Using Natural Language Processing
Natural Language Processing (NLP) has emerged as an innovative technology that powers the SEO industry after Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update in 2019.
To understand a word’s meaning, Google’s algorithm uses Natural Language Processing to examine its context as it appears in a sentence. Google will now no longer provide the most relevant search results based on certain search terms and phrases. The search intent will now be considered.
Google’s algorithm now uses BERT to understand the context behind each search and provides relevant results.
A/B testing for SEO
A/B testing is generally focused on user experience and not as much on SEO. The user testing process involves assigning randomly selected visitors to various versions of the website, evaluating performance, and choosing the best version. In SEO A/B testing, the best technology for SEO, the users aren’t the end-users, but the Google bots, which tend to view the same version of the page.
By doing this, you are only showing your users or Google a single version of the page, not the multiple versions.
With specific goals in mind, there are multiple ways to implement A/B testing in SEO. For starters, you should test the following:
- Tags associated with titles
- Meta Description
For example, a company, say “XYZ,” has conducted an SEO A/B test on some pages, and within a short period of time, its traffic has changed significantly. As a beginner or as an intermediate, you must test other things such as:
- Texts for internal anchors
- Updated Content
- Markup language (Schema)
- Pages using AMP
Searchpilot, for instance, ran an internal link SEO A/B testing for a grocery store, which led to an increase of 25% in organic traffic. You can learn exactly what works for your brand by conducting SEO A/B tests. When you optimize your pages for search engine optimization, you will be able to make more informed decisions.
Today, modern technology developments have made their way into the industry, and SEO optimization is proving to be as relevant as ever. As Google constantly changes how websites are ranked in SERPs, custom SEO has never been more important. The best way to take advantage of SEO’s potential to boost search engine visibility, increase organic traffic, and improve ROI is by staying up-to-date on these developments and adjusting accordingly.