Connective Issue—The Importance of Networking in Business Development

While one of the simplest and most enjoyable tasks successful professionals engage in, networking requires effort, planning and work. Often networking conjures up images of young, sophisticated professionals from various occupations gathered in some trendy bar in Melbourne, Brisbane or some other major Australian metropolis sipping on cocktails, name your favorite. However, networking opportunities can be established in a number of places and working situations.

Because of the way office solutions companies have revolutionized the modern office, professionals today can connect with people within their own fields and with those from other industries without effort. You might wonder with these advantages why it would be necessary to even network, especially with technology making it easier and easier for people to connect globally. While alternative office plans and technology have made networking almost unnecessary, connecting with other professionals is still a very relevant part of the business scene.

Keep reading below for reasons as to how networking contributes to the development of your business.

Getting Referrals :

 Imagine yourself seated in a suite that sits in a luxury high-rise along some major business district. You are still establishing yourself in your profession, so you decide on a Servcorp co-working space. In this moment, you share a table with professionals from a number of industries. You are a graphic designer, a fashion designer, or programmer, name a profession, and right now, you need someone to update your website. Sitting across from you is, yep, a programmer who does not really specialise in designing web pages but knows someone who does, and for a much lower price. After chatting for some minutes with the fellow, you not only have solved this major problem, but you have made a contact, or at least two.

Networking, even while on the job, presents you with the opportunity to meet people who can help you with not only the everyday maintenance of your business but also people that can help you in the future. Every time you meet a new person you have made a new connection that can open doors to you. These opportunities usually translate into ones that help you establish your business.

Making Connections :

 One of the most obvious benefits of networking is the invaluable connections that are made as a result. Knowing your craft is integral to attracting and retaining your clients, but many well-established businesses all get their start with business owners getting the word out there about their products and services. People who have access to other people and resources you need almost always are most accessible at social events, and this is where networking plays an integral role in building your business.

Finding Mentors :

 Education provides you with the basic skills to perform your job. However, everyone needs professional advice from time to time, career advice that you are typically not taught. A seasoned professional can offer tips on how to handle sensitive situations you might find yourself dealing with occasionally.

Not only do mentors serve as a sounding board, but they can also impart general knowledge on best practices within the industry. These mentors can advise you on what to stay away from, how to build your own business, and how to stay afloat in tough economic times. In terms of developing your business, their wisdom can help you grow a healthy, thriving organization.

Raising Your Profile :

Networking opportunities, whether at an office function or a social one, presents you with the advantage of connecting your face to your business. Yes, you can post your picture on any one of the professional social media sites, but nothing makes a connection than actually engaging and conversing with people in your industry. Whether your discussions focus on industry trends and digress into conversations about vacations, your spouses or significant others or other personal matters, these conversations build relationships that really translate into a thriving business.

Working Toward Networking Connections :

The perks of developing your business are getting out there and engaging with people who also find your line of work exciting. While networking can be as time-consuming as the profession itself, it is an integral part of business development. As the sole proprietor of your business, your role in the public relations of your business begins with that next networking opportunity.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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