Tools to Kickstart an Internet Marketing Campaign

With thousands of companies vying for the attention of search engines and Internet users alike, the Internet can be a cutthroat scene. This is true whether a business has had its website for years or is just starting to build a presence and generate brand awareness online. Fortunately, there are several online tools you can use to help you jumpstart (or maintain) your Internet marketing campaign.

Search engines, especially Google, are brutal when it comes to weeding out various sites’ spammy, unhelpful pages from those containing valuable, up-to-date, and relevant content. Business marketers must constantly be on their toes, adapting to frequent algorithm changes, trends, and consumer behavior. It can be overwhelming to keep up with so many demands involving keyword and content trends, backlink optimization, and influencer outreach.

The following tools, categorized according to function, can help you manage a campaign, generate and design content, organize data for reports, and identify specific points for improvement.

Keyword Analysis

Selecting and integrating keywords requires research and analysis. It is often one of the key factors in getting higher search rankings. With the following tools, you can determine how the keywords you’ve selected are performing in terms of popularity, how much competition there is, and what alternatives exist.

Google Keyword Planner:

The digital marketer’s favorite, Google Keyword Planner is a go-to tool if you want to take advantage of data from the most popular and successful search engine in existence.

Keyword Tool:

Considered one of the best alternatives for keyword research, Keyword Tool is reliable and can be used to obtain hundreds of unique keyword suggestions for free (with or without you having to sign up for an account).

Caption/overlay: Organize your keyword choices

Content:

Content is one of the pillars of Internet marketing. Producing consistent content (whether blog articles or infographics) can help set up your company for Internet marketing success. Regularly coming up with several posts, articles, and informative pieces each month (or week) can be extremely challenging without the help of a few tools.

Blog Ideas

BuzzSumo:

In addition to suggesting topics for your blogs, this freemium tool also offers an analysis of several aspects involving content (including engagement backlinks, and social media analysis).

Blog Ideas Generator (by Hubspot)

Hubspot’s generator offers writers a quick way to of generating an entire week’s worth of blogs in a matter of minutes. Simply by typing up to five nouns, you receive a few ideas you can use as a start. It is a free tool completely devoid of ads.

Google Trends:

Google trends give you an idea of popular topics users around the world are searching. Use this tool to discover ideas for articles and video production, related keywords, and “rising” terms. Plan your content around seasonal trending patterns using the content calendar.

Ubersuggest:

Ubersuggest is a free, easy-to-use tool that generates hundreds of suggestions for head keywords or long-tail phrases. It also displays keyword trends, volume, competition, and ranking difficulty.

Graphics or Infographics Creation

Transform complex data and information into easy-to-understand and aesthetically pleasing visuals. With these tools, you don’t need to be an expert in Photoshop or other image-editing software to create stunning images.

Canva:

Canva has a user-friendly drag and drop interface with hundreds of fonts, icons, and design elements. You can use images from their online library or upload your own to create social media posts, marketing collaterals, and graphics presentations.

Google Charts:

A free-to-use tool, Google Charts allows you to create the simplest charts to more complex ones.

Piktochart:

Create engaging infographics and appealing visuals for your presentation. Choose from a variety of color schemes, graphics and images, and templates.

Grammar and Plagiarism Checker:

It doesn’t matter whether your content is primarily visual (e.g. graphics) or textual (e.g. blogs); good writing is key in delivering your message. Content with badly constructed sentences, poor spelling, and shoddy choice of words can confuse and mislead readers, making your website seem unprofessional and equally unreliable. Plagiarism is also frowned upon and will be penalized by search engines, which can mean trouble for your search ranking.

To determine grammatical quality and originality, run your text through the following tools:

• BibMe
• Grammarly
• Small SEO Tools

Link Building

Building quality links is an essential process in competing in the online scene; however, it is also one of the most difficult. Search engines look at links to determine if a page contains relevant keywords to earn them a high rank in the results pages. Search engines use those links to ascertain the number of other links from external websites leading to your page(s). Having high caliber websites that link to your page can get you better rankings.

Using link building tools (like the ones below) can also help you simplify the process:

Ahrefs:

With a paid membership, you can use this tool to boost your content marketing campaign. It allows you to pinpoint which content in competitor sites has generated the most links, which content is trending, and what type of sites are most likely to link to your own content.

Citation Labs Broken Link Builder:

Broken link building involves finding broken links and creating content for them. This way, websites containing that broken link can replace it with a link to one of your pages. This tool makes the task of locating broken links faster and easier.

Screaming Frog:

Using this tool, you can analyze websites so you can make an informed decision on which link building prospects you should prioritize. It can be integrated with Google Analytics to identify quality websites.

Caption/overlay: Influencers can build your online traffic

Influencer Outreach

Influence marketing allows you to “borrow” the authority of an influencer and the trust of their massive following. With this strategy, you can gain increased traffic through content sharing or guest blogging, quality backlinks, and more followers. Below are a few tools you can use to streamline your influencer outreach campaign.

Buzzstream:

Discover and reach out to influencers with the help of this tool. It can retrieve contact information from websites along with other information including website metrics, social media reach, and domain authority. Keep track of opened and unopened emails, which links have been clicked, and follow-up tasks.

Pitchbox:

Integrated with some of the leading SEO providers (e.g. SEMRush, Ahrefs, and Moz), Pitchbox allows you to quickly locate the most authoritative bloggers and influencers. Automate follow-ups to increase response rates and make informed decisions with Pitchbox’s analytics capabilities.

Upfluence:

Find influencers in prominent social media platforms with access to statistics so you can select the most suitable ones for your niche. Upfluence lets you manage your campaigns and send payment to influencers. You can also use it to measure the performance of your campaign.

(Note: The above influencer tools are available at a premium.)

Caption/overlay: Analytics is a useful tool.

Digital Analytics

Understand your customers and their behavior to better cater to their expectations and a positive experience using digital analytics. The following tools will offer you accurate and real-time reports of your Internet marketing campaigns so you can pinpoint areas of improvement and gain leverage when targeting your audience.

Google Analytics:

Google Analytics is an easy-to-use, free online tool to help you keep track of conversions and return on investment (ROI). Check bounce rates, user sessions, and social media platforms to gain insight on user behavior.

KISSmetrics:

With this premium tool, you can study the changes in user behavior and track URLs as a way to measure your campaign. You can integrate KISSmetrics with Google Analytics to cover for Analytics’ lack of user-tracking.

Crazy Egg:

Identify weak areas (i.e. high levels of visitor abandonment) in your site so you can improve them by adding features or elements to keep visitors on the page longer. It also helps you determine click sources (whether from ads or emails), links driving them from your site, and distracting page elements that limit your conversions.
A multi-faceted approach that needs to be constantly updated, online marketing can be quite challenging to handle. You need all the help you can get. Fortunately, these tools can help you manage the various aspects of your campaign. Of course, if you need extra help, an agency like Local SEO Search provide Internet marketing services in Scarborough. Stay in the game and give your competitors a run for their money by taking full advantage of these tools (and professional help) to get you the online visibility you need to increase conversions and revenue.

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