Paid search, an old practice, has fostered persistent PPC myths.
PPC myths come in various flavors, from funny to risky.
Markers are left confused because these myths lead to incorrect assumptions.
In fact, these myths hinder the outcomes of these campaigns. So, it is pivotal to have clarity. Thus, you will better prepare yourself for future campaigns.
As a result, your website traffic will grow, and you can reach your target audience more easily.
This article dispels these misconceptions about PPC and aids you in making informed decisions.
Let’s dive in!
Myth #1 – Paid Search Doesn’t Bring Favorable Outcomes When Decisions Take Longer Time
Often, the issue is not PPC; it’s your overall marketing approach. This is where expertise comes in. For that reason, choosing a reputed Google advertising agency is pivotal.
Stop blaming PPC instead of your strategy.
PPC should be part of the bigger picture. Ensure that you know your goals clearly. Any poorly executed marketing initiative, whether PPC or not, won’t suffice to your needs.
Myth #2 – PPC Gives Instant Results
Many startups and new product launches plan to use PPC to reach the top of search results before SEO takes over. However, this approach has its flaws.
There’s no guarantee PPC will get you to the top of search results; even if it does, you might not stay there.
SEO and PPC work best together, complementing each other.
When used together, they guide customers through the conversion path. They ensure you don’t undermine one by taking away the other.
While some large brands don’t use paid search ads, most businesses use PPC and SEO to secure valuable leads and sales.
Until your brand reaches a certain status, it’s best to continue with both PPC and SEO.
Note: Please be clear with the fact that the success of PPC lies in planning and execution. You can not randomly assume that PPC will give you results from day one.
Myth #3 – PPC Works On Autopilot
Don’t assume that once your campaigns are set up, they can run without putting any effort.
Allocating a budget and paying attention to it is good practice. Without monitoring and adapting PPC campaigns, you risk wasting your budget month after month.
Be attentive and optimize for better results.
Manage your PPC campaigns in-house or with a professional agency/consultant for optimal results. Experiments and continuous analysis lead to maximum ROI.
Myth #4 – PPC Ads Are Hardly Get Clicked
It surprises me when I hear something like this – “no one clicks on PPC ads. It’s a waste of money.”
Studies show that most people can’t differentiate between paid and organic results. Google designs its algorithm to blend in seamlessly.
People click on relevant products in PPC, benefiting businesses that understand their audience and offer matching products.
Let’s assume your ads are not if not clicked. Even then, your ad exposes your brand to the user’s search. This will impact your audience’s future decisions.
Myth #5 – PPC Is Highly Expensive
Inexperienced marketers oftent overspend due to a lack of PPC expertise. You can not blame PPC just because you do not have the right knowledge and proficiency.
With an experienced PPC manager, spending becomes manageable. Yet, allocating a reasonable portion of your marketing budget for a profitable PPC return is essential.
Most paid ad platforms, like Google AdWords, allow setting daily and monthly budgets for your ads. It’s crucial to align PPC budgets with revenue for better results.
Remember, it’s not PPC metrics that matter but PPC ROI. If your campaign generates more leads and sales than your investment, it’s not expensive.
Myth #6 – Anyone Can Succeed With PPC. It Is Very Simple
Believing this PPC myth is a big mistake. PPC won’t benefit you unless you’re highly skilled or a fast learner with time. Specialized PPC experts or agencies yield the best results.
Top agencies will:
- Optimize your landing pages.
- Recommend website changes.
- Test campaigns.
- Uses data for PPC improvements.
This work demands time and attention. Ensure you have the time or resources needed to make it happen.
Myth #7 – Generic Keywords Fosters Better Rich
Using generic keywords for broader reach is a common misconception. In reality, it depletes your budget without delivering the desired results.
Instead, focus on relevant keywords your target audience uses for a better ROI.
Employ geotargeting and a mix of short and long-tailed keywords to reach diverse buyers in your service area.
Get Better Results With PPC
The fast-paced digital marketing industry is filled with myths about best practices.
When you grasp what makes a paid search campaign successful, you can separate PPC myths from facts.
So, the next time you consider PPC, ensure that you avoid the above-mentioned myths.
If you need further assistance with your PPC ads, please reach out to me through the comment section below.