Hosting is a lucrative sector because nowadays every business needs a website, that, in turn, needs to be hosted on a server. If you want to get into hosting, you could establish your own hosting company from the ground up, but it’ll cost you a significant amount of money.
There’s an easier way to get into hosting, which is starting a reseller hosting company. You can buy dedicated servers, and then rent them to your customers without going into the intricacies of the technical side of hosting.
This guide will tell you all about how to start reselling hosting.
What Does Reselling Hosting Mean?
Having reseller hosting means running a platform that offers hosting packages while hosting services themselves are purchased from a web hosting provider. You just resell hosting plans in smaller portions.
As a reseller, you can add more extended features that correlate with hosting.
Why Reselling Hosting Is Profitable
Probably the best thing about reseller hosting is that you don’t need a huge sum of money to start your business. Plus, you don’t need to have a deep knowledge of hosting to execute your idea. Of course, some basic understanding of how hosting works is mandatory, but that’s about it.
With reseller hosting, you don’t need to buy pricy equipment and hire a professional to help you maintain the functioning of the hardware.
By acquiring the reseller hosting plan, you get the resources of robust equipment and the support of the technical team from your provider. It means that money-wise it’s a great deal for an affordable price. Having a tech professional helping with the technical side of things will allow you to focus on your business goals. Considering that most hosting providers offer technical support to resellers, this feature is an advantage you get for free.
Along with reseller hosting, you can offer additional services like domain name registration, SSL certificates, and website-building services, which will add to your profit.
One of the most beneficial aspects of reseller hosting is the common practice of white labeling. White labeling means that you can sell the services that you “rent” as your own, under your brand name. This serves well for brand building, which can increase your profit.
Overall, reseller hosting is an accessible concept to expand revenue streams. Considering that the scope of the investment that the reseller hosting requires is minimal, and the profits can be considerable, it is a great idea for those who want an easy start with a profitable industry like hosting.
How To Start A Reseller Hosting Business?
Starting any business requires some preparation, and reseller hosting is not an exception. Here are the steps that you need to follow to create a reseller hosting business from scratch.
Step 1: Determine Your Business Goals
Determining the business goals is the first and one of the most important steps. It involves considering whether you’re going to offer hosting exclusively, or perhaps something else as well, like digital certificates. Further, set the objectives for the growth of your business.
Take the time to learn what it is you want to achieve and then break it into the actionable steps towards completing your long-term or short-term goal.
Step 2: Identify Your Target Audience
Identification of the target audience won’t be manageable if you don’t have clear goals. Take your time at Step 1 before you go to Step 2.
Try to cover a narrow niche with clearly defined target audience. This way it’ll be easier to manage your business.
Step 3: Choose A Hosting Partner
A hosting provider you will purchase the services from should meet some criteria. Your hosting partner should comply with the quality of hosting since it is the provider’s resources you’d be reselling, which means that their quality will be associated with the reputation of your business.
Consider asking the following to identify a reliable hosting provider:
- How many and what kind of reviews do they have?
- Are they in fact in charge of the hosting infrastructure?
- Do they offer technical support for resellers?
- Can they customize hardware and software specs if you need them to?
- Do they provide enough uptime, bandwidth, disk space, etc.?
- Do they allow white labeling?
Step 4: Build Your Website
In this step, you need to get a domain first; keep in mind that it should be easy for users to remember.
Then you can use a content management system (CMS) like WordPress to build your website.
Step 5: Create Your Hosting Packages
Once you’ve decided on the hosting provider you want to cooperate with, it is time to create your reseller hosting packages.
Here, you need to take into consideration your business goals, and the pain points of your target audience. Do they want additional services? What is the market average for hosting packages? What technical specifications should be included for a certain price?
Ideally, your offering should be of quality and affordable enough to attract customers.
Step 6: Promote Your Business
Here you can invest in advertising, and establish a social media presence. With a significant customer base, you can then start an email marketing campaign.
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