Small businesses usually operate on limited budgets, so they cannot afford to nurture leads that are less likely to produce leads.
This is why they must look for a lead generation tool that’s that not only cost less but can also generate substantial leads because, after all, a small business that wants to grow and thrive must have several leads coming in.
Additionally, it is important to look for ways to get more leads. A perfect example is using an online quiz maker to create online quizzes for marketing purposes. Quizzes are more effective in generating leads since they provide instant, interactive feedback.
In this article, we take a look at what a lead generation tool is and some of the best lead generation tools that are perfect for small businesses as well as small budgets. Let’s get started!
What Is A Lead Generation Tool?
A lead generation tool is typically software that automates the lead generation process to provide high-quality leads.
These tools tend to generate leads from different sources, such as landing pages, social media, websites, etc.
It is worth mentioning that different lead generation applications work differently depending on the sources and channels.
Each of these lead generation tools has unique features and functionalities to capture leads for your business, which is why some are better than others.
Once you have generated these leads, you can nurture them to boost conversions, thereby helping boost your sales.
What Small Businesses Should Look For In A Lead Generation Tool
Here are some of the most important things that small businesses need to look for in a lead generation tool:
1. Ease Of Use 2. Seamless Integrations 3. Advanced Reporting And Analytics 4. Cost
1. Ease Of Use
Of course, when choosing a lead generation tool, you want to ensure that the tool is easy to use. All your employees, especially your sales and marketing team should find the tool easy to use. If the tool is complex to use, you will have to spend money and time training your teams on how to use it. And since your small business operates on a tight budget, you may not be able to do that. So, the best thing is to invest in an easy-to-use lead generation tool.
2. Seamless Integrations
The best lead generation cannot work alone; it must integrate with your existing software, such as accounting, marketing, and customer support solutions for maximum results. You need to look for a lead generation tool that offers seamless integrations with your existing tools to transfer leads in real-time automatically.
3. Advanced Reporting And Analytics
Data analysis is crucial to segment the leads. If you want to identify your potential customers, you can use the tool to help you sort the leads’ data. This process can be much easier, thanks to the advanced analytics and reports from your lead generation campaigns.
As a small business, chances are that you have a limited budget. This means that you need to choose a cost-effective lead generation tool. There are plenty of free lead generation tools that can generate substantial leads. You can always upgrade to paid versions if necessary, as your business continues to grow and expand.
The Smartest Lead Generation Tools For Small Businesses And Budget
Here are some of the best lead generation tools that small businesses can utilize:
1. HubSpot Marketing Hub 2. Agile CRM 3. Hootsuite 4. Hotjar
1. HubSpot Marketing Hub
This is one of the best and smartest lead generation tools that are ideal for small businesses. It is typically a fully developed digital marketing solution that comprises customer service, lead generation, functionality, etc.
This tool can allow a business to capture, track, and convert leads at no cost. However, there is a paid plan with more extensive features.
HubSpot Marketing Hub supports various options depending on your plan. Some of these options include live chat, phone, and email. Or better yet, you can use self-service resources like its training videos, community forum, and knowledge base.
The HubSpot Marketing Hub’s lead generation tool comprises:
- Smart forms and pop-ups that are mobile-friendly
- Reporting dashboards that show which forms, pages, traffic, and offers sources are generating the most leads
- Automated email creation
- Live chat
- Form builder and landing page builder
- Contacts and task management
- 100+ integrations
2. Agile CRM
This tool tends to automate lead management, marketing, service, and sales. Agile CRM offers a help desk, analytics, telephony, two-way emails, and many other features. One of the best things about this tool is that it is easy to use.
What’s more, it has a free plan, making it ideal for small businesses that are operating on a tight budget.
The Agile CRM tool has:
- Personalized lead generation
- Website pop-ups
- Telephone autodialer
- Custom landing pages as well as smart forms
Just like HubSpot Marketing Hub, Agile CRM offers live chat, customer support, and email support. It also offers self-service options such as setup guides, training webinars, and a knowledge base.
Hootsuite is a perfect lead generation tool for generating leads from social media. Social media has become a very powerful marketing tool today. And you are likely to get many leads there. So, it’s a great idea to have a lead generation tool that can help you do the heavy lifting.
Hootsuite has both free and paid versions. So small businesses with limited resources can take advantage of the free version. It can be enough to allow you to get started with generating leads from your social media profiles. You can do so much with the free version, including:
- Managing up to 3 social media profiles
- Scheduling up to 30 posts in advance
- Tracking follower growth, comments, and likes
However, you can opt for the paid version if you want to access a great number of services, including automated post scheduling, customer analytics, etc.
This is also another smart lead generation tool that small businesses can take advantage of. It offers a wide range of features, including,
- Click, scroll, move, download, and share heatmaps
- Visitor recording that lets you pinpoint which page and at which steps most of your visitors leave your website
- A customized widget that lets you create pop-up feedback polls
Lead generation doesn’t have to be a costly process. If you are a small business with a limited budget, there are plenty of lead generation tools you can use to help you stay on top as far as lead generation is concerned. The tools mentioned above can go a long way in helping you get as maximum leads as possible.