Is your business struggling to generate more leads? Do you find it difficult to get in front of your target audience? Do you want to boost your business’s online presence and drive more traffic to your website?
The answer to all those questions is — Pay-Per-Click (PPC) advertising.
This blog post gives you an overview of PPC advertising and its benefits to businesses.
What Is PPC?
PPC (Pay-Per-Click) advertising is the part of digital marketing that allows marketers and businesses to place their ads on search engines and social media platforms. When a visitor clicks on one of these ads and visits the page or link defined by the advertiser, the platform charges a set fee per click.
The biggest advantage of PPC advertising is that it’s highly targeted. Meaning businesses can target their ads directly to individuals searching for the product or those who are not actively searching for the product but might be interested.
How Does PPC Work?
There are several ways businesses can start with PPC ads. The most common way is through Google Adwords.
To get started with Google Ads, create an account or sign in with your Gmail account and select a campaign type, such as App, Display, Discovery, Local, Search, Video, etc.
Now create the ad and set the bid prices. When creating the ad, you have various targeting options like location and age group.
Once you create the ad, you can publish it immediately or schedule it for later. Now, see the ad running, monitor them, and make changes as needed.
And if you are too busy to run ads by yourself, Helium Marketing’s PPC services will help you do so with ease.
The Benefits Of PPC Advertising For Your Business
Increased Visibility And Traffic
If your website is new and doesn’t appear on the search pages, PPC advertising is the way to increase visibility and traffic to your website. The ads will display prominently on search engine results pages (SERP) and other websites, providing a greater online presence for your business.
PPC ads allow you to target specific keywords to get in front of potential customers who have not found your website through organic search.
While SEO takes months to show positive results, you can quickly drive traffic to your website with PPC advertising. This is especially beneficial for businesses running time-sensitive promotions.
PPC advertising is cost-effective because the advertiser only pays when someone clicks on their ad and does not need to pay for impressions or views that do not result in website traffic.
Not only that, but businesses also have full control over their ad budget. They can set daily, weekly, or monthly ad budgets and adjust bids for specific keywords or ad placements. With this control over ad spend, businesses can allocate their marketing budget more effectively and get maximum ROI.
Measurable Results And ROI
All of your PPC ads are trackable. PPC ad platforms like Google and Facebook provide extensive tracking and analytics tools. With the help of these tools, businesses can see the number of clicks, impressions, and conversions their ads generate. This data can then be used to optimize ad campaigns and improve their effectiveness.
By measuring the cost of PPC ads and the revenue they generate, you can clearly understand the ROI of a PPC campaign. This information is helpful for businesses and marketers to make informed decisions about their marketing budget and strategy.
Flexibility And Customization
PPC advertising comes with high flexibility and customization capability. You can customize the ad copy, images, and landing pages of your ad campaigns to personalize them according to the specific audience and your marketing goals. Additionally, you can create multiple ads with slight variations for A/B testing to find the most effective advertisement.
Furthermore, you can add or remove keywords, adjust bids, and edit ad copy to improve performance.
According to WebFX, businesses get $2 for every $1 spent on PPC ads, which makes PPC advertising an effective online marketing strategy for businesses looking for quick results in their digital marketing journey.
The benefits, such as increased visibility, tracking and analytics, flexibility and customizability, and many more, are clear indicators that PPC ads are among the most powerful ways businesses establish an online presence and drive traffic to their website.