Notebooks are a handy tool for any busy person. They can be used for taking notes, jotting down ideas, or recording important information.
As such, they’re an item that many people would find useful. With built-in usefulness and plenty of different designs/styles, a nice notebook can become a wonderful gift or inexpensive purchase for customers at your business.
Using notebooks to promote and help your business grow might not seem like it would work well on the surface, but in reality, they’re fantastic promotional tools. Notebooks can lend a hand to any marketing strategy and are perfect for promoting your business.
Promotion Through Giveaways
Custom notebooks can be distributed at events like conferences or trade shows, as well as given out as employee gifts or sold in your stores. Giveaways and contests are fantastic ways to incentivize customers to visit your business (when done right). By offering a quality gift such as a custom notebook, you can show them you offer high-quality items and care about their business.
It also gives you an opportunity to take advantage of the fact that people love free stuff and are more likely to visit a place if they receive something complimentary prior to their visit. Whether it’s a trade show, social media contest, or giveaway in-store, you can get a lot of mileage out of giving away custom notebooks.
Branding can be a challenging thing. The idea is to create something compelling that resonates with customers and offers them something to relate to. It’s also a way to advertise your brand in a scalable way. By putting your custom logo on notebooks you give away or sell, you can reinforce your branding in a big way.
Customers will see the same logo and design on every page of the notebook as well as the cover. This gives you ample opportunity to create brand awareness. Reinforcing your brand doesn’t stop there. You can create a strong visual logo and print it in a prominent location.
You might also want to offset it with some delicate writing or an interesting font. The color of the notebook and logo can also serve as a way to catch the eye of potential customers. Mixing up the color, design, and placement of your logo are all useful for reinforcing branding and giving your customers something they want to keep for a long time.
Making Customers Feel Special
Offering a selection of custom notebooks and journals can make customers feel special. When you customize notebooks and other items, it demonstrates to customers that you’re willing to go the extra mile to show them you value their business. Customers will associate their awesome product and that extra bit of value with your organization.
That will, in turn, drive them to recognize your brand a little bit more and hopefully entice more people to walk through the door/visit you online. Building rapport is an integral part of interacting with customers and being successful in business, so doing what you can to make it a reality is an excellent practice.
Offering custom items like notebooks and journals, pens, or even stationery can help go the distance to make your customers happy 100% of the time.
Giving Patrons Something Useful
Custom notebooks are a great way to promote your brand and give patrons something useful. They’re memorable, personalized gifts that people will use over and over again.
Besides, a notebook is handy for a variety of different purposes. Whether it’s journaling, creating grocery lists, or just keeping a book of numbers for those times when your phone battery is dead, notebooks offer quite a bit of versatility. There is truly no limit to how you can distribute, manufacture, and design your notebooks.
Consider including a pen or other accessory to make it an even more functional and useful item as well. And don’t forget to utilize colors effectively to encourage people to buy one or pick one out while they’re at your location or browsing online.
Building A Loyalty Program
Custom notebooks are a great way to create a loyalty program that rewards your customers for their purchases and encourages them to return.
A loyal customer base is more likely to make repeat purchases, refer others, spend more money, and be loyal overall. You’ll need to decide how to set up your loyalty program to encourage people to sign up. You should also make it easy for them to sign up and offer them exciting gifts like custom notebooks or journals.
Doing so can feel daunting at first, but is actually quite simple. As customers start signing up for your loyalty program and using it, the gifts/rewards you provide will ultimately help them become repeat customers and possibly tell their friends about your store. The more customers you get the better, so building a loyal customer base is a practical method for enhancing your business in the long term.