The home service industry has grown tremendously in the last couple of years. What used to be a reserve for just the elite, such as professional cleaning, lawn care and landscaping, child care, movers, and so on, has quickly become a necessity for regular people. Why? Everyone is increasingly busy today, with much of their time spent at work.
So, running a home service business is definitely a good idea as the market is already there. But to succeed in this niche, you have to figure out how to win new clients while keeping the ones you already have. This is the key to business success and survival.
It is also why Search Marketing Pros are here; to take your home service business to the next level. The company caters to all kinds of services, including plumbing, electrical, roofing, home renovation and restoration, HVAC, cleaning, landscaping, child or pet care, and moving, to name a few.
So, how do they help skyrocket your business?
Search Engine Optimization
There is one key goal for SEO; drive more organic traffic for your home service business. More traffic equals more conversions and, consequently, more returns. When your SEO is done properly, that is, through professionals who have the knowledge and experience; you can enjoy benefits such as:
- Better ranking on local search
- More traffic and quality leads
- Increased brand visibility, credibility, and authority
- Better performance in relation to your competitors (competitive advantage)
- Improved results from your other marketing campaigns
Search Marketing Pros helps you maximize the benefits of SEO by first doing an SEO audit of your website. This step helps establish where you are now in relation to where you want to be. Then, they start working on the areas of your website that need SEO. That includes optimizing your landing pages with relevant, high-quality keywords and backlinks to improve SERP rankings drastically.
The results? More inquiries and bookings.
Paid Advertising Management- PPC & SEM
One of the fastest ways to grow your market reach is to combine organic and paid advertising strategically. So, in addition to developing a solid SEO strategy for your business, Search Marketing Pros will also utilize paid advertising, more specifically, pay-per-click and search engine marketing.
These two methods are especially valuable when your business is new or struggling to get new leads, as they quickly get your name out there cost-effectively. Among the benefits of having a solid paid advertising strategy include the following:
- Instant visibility in front of the relevant audience
- Enhanced targeting (no wasting precious dollars advertising to the general public)
- Greater awareness for your home service brand
- Increased engagement and ROI, especially when combined with content marketing
- Better performance tracking to establish the campaign’s impact
The goal is to make the most of your advertising money; every coin is spent strategically to get high-quality leads through your sales funnel.
Social Media Advertising
Aside from increasing visibility on search engines like Google, you also want to tap into the massive social media market. Today, it is not a question of whether you should market on social media but how you can target your potential clients on social media platforms.
In reality, most businesses are wasting much of their marketing budget on social media ads that do not bear significant results. And that’s because knowing that you should incorporate social media in your marketing strategy is the easy part. Figuring out how to actually do it is a whole other story. Many small businesses simply don’t know how to navigate this space.
Luckily, this is one of the key areas Search Marketing Pros specializes in to grow home service businesses. Having an already proven track record of launching successful social media campaigns, they will help you with the following:
- Optimizing and managing Instagram and Facebook ads
- Channel attribution, that is, connecting marketing efforts to sales to know what works and what doesn’t.
- Retargeting users who visited your page or clicked on posts
- Comprehensive reporting
Search Marketing Pros Will Employ a Multi-Channel & Multi-Device Approach to Grow Your Home Service Business
In an increasingly globalized and on-demand world, businesses must go where the customer is to survive and thrive. So, if you run a home service business, you should invest in a digital marketing strategy that works. But you don’t have to do all the work yourself. Search Marketing Pros understand the online market and how to properly target it to drive more conversions.
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