In recent years, the self-storage industry has grown rapidly. Individuals living in modern homes and students studying in various cities rely quite a lot on storage units. After all, there is never adequate space to squeeze everything in the house or luggage.
As more individuals start searching for space, more and more storage facilities begin popping up to get a slice of the pie, thus increasing competition. As a result, if you’re one of the many self-storage businesses out there, you need to stand out from the crowd.
How can you reach potential customers differently or first to be more appealing to customers than other storage businesses? For this, you need to make your marketing strategies unique and smart. Besides billboards and posters, consider investing in digital marketing to reach your target audience easily.
Perhaps, you can start by creating a simple website to ensure that individuals are able to find your storage business online, allowing more people to know about your company. Look for cost-effective digital marketing strategies to give you an edge in the industry and increase your customer base.
Don’t know much about digital marketing strategies? Don’t have a proper digital marketing strategy in place? Take a look at some of the ways you can make your mark in the digital world to boost your storage business.
Here Are 7 Digital Marketing Strategies To Boost Your Self Storage Business:
1. Spend on SEO
Making your business simple to find online amongst the competition is one of the essential aspects of your digital marketing campaign. Hence, pay attention to Search Engine Optimization (SEO).
It refers to both the front and back end of your business and the aspects that enable you to climb in rankings in Google’s search results, thus making it one of the best self storage marketing strategies. In addition, SEO helps drive traffic to your website, helping you gain more customers.
This all-encompassing term suggests your choice of keywords for your business, the links you obtain, and how satisfied your customers are. For example, if you want to aim at people will locational intent, involve the city’s name in the keyword. It enhances the visibility of local search engines, thereby increasing conversion rates.
2. Web Design
Once your SEO strategy has generated traffic for your site, it needs to show potential customers that you’re the right business for their storage needs. This consists of modifying your website’s inner workings and aesthetics to drive conversions for your self-storage business.
Accomplish your goal by adding graphics to your website. Everyone loves the vibrancy and color that photos can add to any white page. Also, consider including pictures of your storage unit and other forms of content such as videos.
One of the vital facets of any site is its navigation setup. Mostly, it is as easy as adding all of your pages to a well-constructed navigation bar.
It allows your visitors to find precisely what they are looking for. In addition, your code is as crucial as the version your visitors see. Ensuring that your code is correct and complete is essential for Google bots that may crawl on your page. Easy aspects like alt tags should be optimized for the most excellent chance of ranking well for your keywords.
3. Create a Social Media Strategy
In today’s era, social media marketing is one of the most feasible ways to reach potential customers. Social media platforms expose companies to a wider audience.
As a result, you might be lagging if you haven’t thought of social media marketing strategies for your storage business. Think of creating a business profile on various social media platforms like Instagram to create brand awareness.
Moreover, consider adding customer reviews and testimonials on your social media profile to encourage brand loyalty.
When customers see others recommending your services, they are more likely to engage with your business. Furthermore, use social forums to let your audience know when you have a special deal or promotion.
4. Launch PPC Ads
Google pay-per-click (PPC) ads have been advantageous for local businesses in the past few years. So, why not consider launching PPC ads for your storage company? It attracts leads to your site using keywords users search on search engines like Google.
The ads would show on the search engine, social media forums, and websites. Not just that, PPC ads allow you to target the leads who visited your page to get them to convert.
In addition, these ads work on tendering structure which means you can select the amount of money your business can spend. If your storage business has just started, you can opt for tailored plans to keep your budget low. The return on investment is quite significant for PPC ads, so it can help your storage business prosper.
5. Paid Social Ads
Paid social ads can help you begin advertising on specific social media platforms. It’s especially a great idea if you don’t have the time to build a powerful social media existence.
However, if you’re unsure where to publicize, choose social media platforms with an accurate user base. For instance, if you want to focus on people above the age of 30, focus your energies on Facebook.
6. Email marketing
Email marketing is one of the most popular digital marketing strategies because it is free. The only thing you need to acquire before you can begin this kind of campaign is the email addresses of your potential customers.
You can get visitors’ email addresses by ensuring there are calls to action on your website that request visitors for their contact information. Doing so gives the necessary information and permission for you to be able to involve them in your email marketing campaign.
In addition, this digital marketing campaign can consist of bi-weekly or monthly email blasts that consist of newsletters about the services, coupons for your services, etc.
7. Build an Intuitive Sitemap
Are you thinking about how to make your storage company unique with the help of digital marketing? To ensure your storage business has the edge over others, you have to choose strategies that capture your target audience’s attention.
Consider creating an intuitive sitemap of your storage facility. Give an overview of the entire facility and outline every area with different and attractive colors.
It allows people to see your business in a bird’s eye’s view, boosting conversion rates and engagement. Alongside, you can offer a virtual tour of your storage facility with the help of drone photography.
In today’s world, digital marketing has made it easier to advertise and attract new customers for your storage business.
Consider investing money in SEO or email marketing to keep your budget low. Determine which digital marketing strategies work best for your storage company, or create a customized strategy to boost profitability.