13 Best Celebrity Endorsements Examples of All Time
Marketer or not, literally everyone on this planet is familiar with the word – celebrity brand endorsement. Be it Harry Styles for Gucci or Lionel Messi for Adidas, brand endorsements remain a fan favorite of all time. There are multiple examples of celebrity endorsements that justify the popularity and benefits of having a celebrity associated with your brand. If you are just as curious to know more about different celebrity endorsement examples, we’ve got you covered. Here, we will discuss the top celebrity endorsement examples of all time to give you a detailed idea of how effective they can be for your brand, too.
Top 13 Celebrity Endorsement Examples
To help you better understand the concept of celebrity endorsement, here are the top celebrity endorsement examples that are ruling the industry even after years of their initial airing.
Travis Scott And Mcdonald’s
For those of you who don’t know, Travis is a popular British wrapper and songwriter. He is also the father of both Kylie Jenner’s kids. Back in September 2020, this British rapper collaborated with McDonald’s to add a brand-new meal to their menu, known as “The Travis Scott.” This meal included a classic Travis Scott burger, a medium Sprite, and medium fries with BBQ sauce.
It was the very first time that McDonald’s came up with a collaboration with a celebrity, and it wasn’t too late before the meal became one of the best-selling options on their menu.
Snoop Dogg And Corona
It seems like the COVID-19 outbreak gave rise to some of the best celebrity endorsement examples ever. Back in August 2020, Snoop Dogg got into a partnership with Corona to promote their beers. The campaign had a 30-second commercial video that started with a scene on the beach. It resembled Snoop’s famous spots for Corona.
The rapper profited around $10 million for this hit celebrity endorsement. But that was not all. This endorsement made him even more famous than he was, increasing his followers by a substantial amount on social media.
Louis Vuitton And Rihanna
Chanel And Timothee Chalamet
In 2023, Chanel announced Timothee Chalamet as their brand ambassador for the new men’s fragrance Bleu de Chanel. Timothee is just as fresh as the spring breeze and brought a new sense of style to the fashion world, which brands were not late to recognize.
This collaboration was a significant contribution towards the growth in the sale of fragrances, having an estimation to stand at $19.6 billion by 2025.
Ryan Reynolds And Mint Mobile
Famous for his role as Deadpool, Ryan Reynolds is one of the most famous faces in all of Hollywood. Reynolds first partnered with Mint Mobile, and in 2019, he became the official owner of the company.
Nike And Michael Jordan
Nike Jordans are one of the most celebrated shoes that Nike has ever come up with. Back in 1984, the basketball legend first signed a five-year contract with Nike for $2.5 million, marking the initial point of their collaboration. It was during this period of collaboration that Nike came up with their brand-new shoe line, Air Jordans. At present, Air Jordans has more than 33 editions. In the US, Jordan shoes are the second best-selling sneakers, even to this date.
SKIMS And Kim Kardashian
This is one of those examples that almost every Gen-Z is familiar with. Kim’s collaboration with SKIMS turned out to be a huge success. And there is no doubt that it is one of her most successful business ventures ever. She successfully became the face of SKIMS and helped the brand develop a very strong customer base with the help of her influence in the fashion and media industry.
Tampax And Amy Schumer
To drive attention to the lack of knowledge about periods and tampons, Tampax came up with a collaboration with the famous actress and comedian Amy Schumer. With the help of their #TimeToTampax campaign, the brand was successfully able to educate people about the importance of discussing these topics to make the entire experience period.
Versace And Dua Lipa
This one must be one of the most phenomenal endorsements. For her latest collection, “La Vacanza,” Donatella Versace collaborated with the pop mega-star Dua Lipa. And Lord, Oh! Lord, she did a favor to mankind.
Dua Lipa in Versace was what the world was waiting for. While the star is friends with the Versace family for years and had worn Versace at multiple events, there’s something about this collaboration that is a fine mix of music and fashion.
Under Armor And Steph Curry
This is yet another good example of what happens when a band collaborates with celebrities. In this kind of collaboration, Curry designed his very own shoe line, which resulted in a major sale for the brand.
David Beckham And Adidas
Over the years, Adidas has collaborated with multiple famous personalities. But, without a hint of doubt, no one ever can compete with David Beckham. It is interesting how he is too frequent in showcasing the iconic Adidas logo in most of his Instagram posts. This clearly shows how he benefits as well from the profits of the brand’s campaign.
Coca-Cola And Selena Gomez
If you are active on Instagram, you would know that one of the most liked photos on Instagram of all time is the one of Selena Gomez. But did you know it was a sponsored post? The photograph was a part of the “Share a Coke” campaign and indeed brought quite the attention to the beverage company.
Pepsi And Beyonce
Pepsi endorsements are one of the longest endorsements, lasting for almost a decade. In 2012, PepsiCo signed Beyonce to be the brand ambassador for a multi-faceted branding deal. The brand deal with Pepsi had an estimated worth of $50 million. It is one of the biggest endorsements to date.
Conclusion
Celebrity endorsements are one of the most powerful tools when it comes to advertising and marketing. With a collaboration of this kind, brands may get to use the power and influence that celebrities must grow the customer base and improve brand awareness. I hope all these celebrity endorsement examples were insightful enough for you to understand how strategically brands work for their growth and betterment.
Frequently Asked Question (FAQs)!!
Ans: Celebrity endorsements are marketing techniques where brands approach a celebrity to promote their products among the audience. This is one of the best ways to promote products as brands not only get to target their audience but also the audience of the celebrity as well.
Ans: Brands first need to identify the correct celebrity for them. This person must fit into certain parameters to be acceptable for the brand. Once that is decided, brands approach the celebrities to convince them to be a part of the brand. A deal is signed for a set time period, and the celebrity’s PR team and the brand take the next steps.
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