You have done a great job with onboarding clients, building an effective practice, and creating a loyal client database. Now all you need to market your business.
But how do you do that?
The answer is simple – Engaging content.
Today, when we talk about the most engaging form of content, it is undoubtedly Video Content.
If you want your law firm business to flourish, it is time that you invest in video content.
Video Marketing – Why Is It Important?
Video Marketing for Lawyers or law firms is beneficial as it acts like an effective medium for marketing, especially when you are running it on social media and websites.
Video content ensures faster content consumption and is a great way to make your website and social handles more dynamic.
More than 90% of marketers accept the fact that video content is an integral part of your marketing strategies.
Benefits Of Video Marketing For Lawyers
One of the main objectives of video marketing is to boost your online presence. The better your online presence is, the more people will know about you and your business.
Below are a few advantages you get with video marketing campaigns.
1. Increase Brand Awareness
People love watching video content, especially when they are looking for products and services. This is because video content holds more information than any other form of content. What’s more, they are easily digestible.
According to Google’s customer insights, 53% of customers go through an online research process before making any purchase decision. So, if these statistics stand true for the product, it will be much more when people are looking for trusted services lawyers and law firms.
Video marketing for lawyers provides the perfect form of content that caters information to the clients. This helps build trust and acts as a suitable medium for highlighting your services.
More than that, having video content means it will help you gain more reach. It also helps increase your visibility as it can be easily shareable on social media and other digital platforms.
2. Helps Attract More Clients
The cool thing about video marketing your law firm is that, with time, your branding will solidify. Video marketing helps create awareness among the customers and clients, and steadily your clients will come to know who you are and what you offer.
Once you start publishing high-quality video content, you don’t have to go out and promote your brand. Instead, your video will do the job for you.
With the right video content, you can put your law firm on a pedestal and attract more people from around the world.
3. Effective Way To Generate Leads
While you might think that posting video content is just a part of an awareness campaign. Well, you can’t be any further from the truth. It has been seen that video content is among the top fishing content that helps generate leads.
With the right video content, you can get clients to subscribe to your page, get in touch with you, or even visit your law firm. After all, videos give you 66% qualified traffic from interested people.
What is more amazing is that lead generation using video content is more engaging. You can even run ads along with it without actually paying anything. Just offer discounts, and you will find a surge of new clients.
4. Educates Your Potential Clients
Video content is just perfect for law firms to market, promote and create awareness.
There is a reason why everybody hates the law. It is complex and normal people like you and me find it difficult to maneuver around it.
Law firms can take advantage of the video content and educate their clients and audiences about the law. For instance, your video content can talk about actions you can take after a car accident. This will help your audiences know how the law sees the event and the right action to follow.
Humans are visual learners and tend to prefer something that is visually enticing. Perhaps this is the reason why viewers retain 95% of the video message compared to plain text messages.
When you create a video and publish it on a platform, people can –
- Subscribe to your channel.
- See your video and share your thoughts.
- Or contact you for more information.
5. Help Establish A Strong Connection
Law business is all about trust. You can’t gain audiences based on how good you are with your marketing effort. As long as you are not able to convince them how reliable you are with your work or what results you can get them, they will never avail of your services.
This is where video content helps convey your skills and what you can achieve in their cases. With your educational video content, you build trust and showcase your knowledge in the area you practice.
By venturing into video content, you can attract loyal clients who will look forward to more content from you.
Who knows, they might also act like you advocate and recommend your law firm to their friends and family members.
Types Of Video Marketing For Lawyers
Video content in itself can be divided into different forms of video content. Each form will represent a different purpose.
For instance, it can be –
Topic-Based: You can create topic-based content to help your audiences know what the law is all about and what actions they need to take.
Interviews: You can take advantage of your firm’s knowledge and how you use it to help your clients. Videos like this can help showcase your expertise in the subject matter.
Short FAQs: Another kind of video you can do is answer FAQs from the comment section. This helps you answer the questions asked by clients directly.
Client Testimonials: Client testimonials are the best form of content to boost credibility and build trust. Furthermore, it helps your audiences’ know about your service.
Video marketing for lawyers provides exceptional exposure. Ofcourse, the best time to start is none other than now. Video content is the best form of content that can easily be consumable and digestible. If this sparks your interest in video marketing, contact us to learn more.