There was a time when everyone working in the world of digital marketing used to think that “content is king.” And it was pretty accurate back then as well.
But, since the rise of YouTube, this scenario has changed entirely. Now, we, the audience, have become less patient and proactive. I mean, if you ask me, I’d rather watch a short video instead of reading a 700-word article.
Wouldn’t you too?
Well, that’s why the popularity of video advertising, especially automotive video marketing, has skyrocketed massively since 2015. At this point, it’ll increase even more, especially with the arrival of TikTok and whatnot.
So, if you’re currently working in the automotive industry, opting for a platform like Whisbi will be ideal for you. With their systematic approach and a firm grasp of the industry, they can create a perfect marketing masterpiece and boost your sales.
However, before you approach them, you’ll need to come up with an idea or two about your stance in the market. Hopefully, this article can help you out with it.
Best Automotive Marketing Ideas To Boost Revenues:
Most people think video marketing is all about improving your company’s engagement rating with your audience base. However, that’s not true at all.
Apart from that, video marketing can also increase your overall SEO rating to some extent.
But, to achieve that, you’ll need to align your ideas accordingly. The following examples might be helpful for you in this regard.
Idea – 1: Create A How-To Video
The automotive market can be pretty confusing, especially for the baby boomer segment of your audience. Therefore, if you’re just starting out, creating a how-to video or two might be helpful for you. Here are a few things you can focus on while you’re at it –
- How to change your vehicle’s windshield wipers?
- Is it possible to change your tires alone? If so, how?
- How would you know that it’s time to change your car’s engine oil again?
- How can you prepare your four-wheeler for a trade-in appraisal?
Idea – 2: A Video Tour Of Your Store
In my opinion, it’s definitely worthwhile to have more than one photo of your cars on your online inventory showcase. However, if you want to take it to another level, curating a video would be perfect for your cause.
Now, if you’re just starting out, we’ll tell you to begin your journey by offering a video tour of your store. Once you’re done with it, you can then create videos on each of your vehicles and talk about their unique features or something as such.
Idea – 3: Consumer Testimonials
Did you know that most people trust a consumer testimonial as much as a suggestion from someone in their family? Well, that’s right.
A customer testimonial can look much more trustworthy when you put a real face on it. And this is something only a video review can do for you.
And the process to do so is pretty easy as well. Reach out to a happy consumer, ask them if they’re willing to spare some time for you, and voila! That’ll be all.
Idea – 4: Valuable Information
When you produce informative and valuable content for your consumer base, it usually keeps them coming back to your site for more. And that’s not where it ends, though.
Offering critical information through your website can also boost the SEO of your website and help it rank higher on Google.
If you’re looking for some suggestions in this aspect, you can use the following ideas as your reference –
- How to prepare your vehicle for a trade-in?
- Sedans vs. SUVs – which one is best for you?
- A guide to managing your credit score.
- Which type of car will suit your daily needs perfectly?
Idea – 5: Meet-Up With The Stuff Video
Most people, including me, tend to avoid visiting a dealership in person, as they don’t want to get into a face-to-face interaction. I mean, from my perspective, it just feels a little awkward when I’m talking to someone I just met and trying to believe their marketing pitch.
However, you can take care of this awkward situation by creating a meet-the-stuff video. In this one, you can let your audience learn about your employees virtually. Let them say a little bit about themselves and their roles in your organization. That’ll be all.
Whom Should You Choose, Then?
Collaborating alongside a video marketing agency is probably the best experience you’ll ever have. Nonetheless, it’ll only be possible when you’re working with the best option available out there.
Agencies like Whisbi can help you with automotive marketing videos and skyrocket your sales. While there are great options to choose from, you must ensure to go with an option that attends to your needs.
Choose your options wisely!
Driving Sales With Video Marketing!
Automotive video marketing is all about offering some information to your audience. You’ll need to learn more about your target market and the data they’re looking for. If you’re unable to do it alone, opt for a dedicated platform or hire an expert. Hopefully, that’ll help you.