Your email marketing campaign could be a great success or a big flop depending on how deeply you build a relationship with your leads and prospects. The key is to ensure you engage your readers and to do this, you need to show them how much you appreciate them. Below, we discuss how “thank you” emails can improve your customer engagement.
The Right Time to Say “Thanks”
Thank you emails tend to open up several avenues for engaging with readers. You may choose to send them at different points throughout your email marketing campaign for example:
1. After Subscribing
Never miss the chance to say thank you when a prospect subscribes to your email list. This can be a casual email that lets them know you’re truly happy that they subscribed. It’s also a great opportunity to make the person feel comfortable and encourage them to reach out to you if they have any questions. Do not forget to include your contact details in your email signature so they can easily get in touch with you in case they have concerns. You can make use of an email signature maker such as ZippySig to make it look professional.
2. After Making a Purchase
When a customer makes a purchase from your site, they await a receipt for their purchase, and most buyers will check that the receipt is correct. This is another chance to say thank you and make them feel as valued as they are, building even greater loyalty towards your brand and offerings.
3. Shortly After Delivery
About a week or so after your customer receives the delivery is a good time to send another thank you. With this note, you can thank him or her for making a purchase with you and ask if they are satisfied with their order. You can include customer support details, too, as a way for customers to get hold of you.
4. Important Days
When it comes to special occasions and important holidays, you always send wishes to your friends and family, so why not send out a thank you email to your valued customers, too? When they receive this kind of email, it makes them feel as though they are part of your family, which is sure to keep them engaging with your business.
5. When Your Business Achieves Milestones
Don’t miss out on sending a thank you email on occasions that are milestones for your company, such as anniversaries, amalgamations, and so on. Never forget that it is your customers that play that most important role in all your achievements, so thanking them should be a no-brainer.
When Else Could You Send a Thank You Email?
A few other times it is appropriate to send a thank you email include:
- After someone uses your service or product
- When someone renews an email subscription
- When a customer has reviewed your offerings
- When a customer is leaving you, you could thank them for their loyalty
Making Your Thank You Emails Effective
Now that you know the right times to send your gratitude in email form, let’s look at a few things you can do to truly create an effective message.
- Say “Thank you” at least in the first half of the body of the email as well as the subject line
- Include further information like support details
- Include social media sharing buttons, images, and links, along with the appropriate call-to-action
- Include a review form to promote engagement
- Offer discount codes
- Personalize the thank you email by addressing the reader by name
- Keep the overall tone of the email informal
Gratitude in business is essential, and one of the easiest ways to show your customers that you appreciate them is to send them a thank you email at the right time. It will help to increase customer engagement and generate goodwill around your brand, products, and services.