White label marketing is a term you may have heard before but have little idea what it means. In fact, you probably come across white label products just about every day and more likely than not you have a few white label products in your kitchen pantry or hanging in your closet at home. White label products and services provide huge benefits both to retailers and manufacturers and they are a great way to quickly grow your small business. In recent years, white label SEO has become a major marketing tool. Below we will look at what white label marketing is, specifically at white label SEO, and how it benefits both businesses in the partnership.

What is white label marketing?

In simple terms, white label marketing refers to products and services that are produced by one company and then sold by another company as though it was the seller who actually produced those products. In a sense, the company that makes a white label product is invisible, at least from the customer’s perspective. A customer could go into a supermarket, for example, and buy a box of cereal marketed under the supermarket’s brand. Chances are that cereal was made by a white label company. White label products are often sold to a number of different companies, so it is perfectly possible that that cereal sold under one brand at one supermarket is being sold at another supermarket under an entirely different brand.

What is white label SEO?

While white label marketing is most often associated with physical goods that can be rebranded by different companies, it has also made its way into services and SEO. Tickets, for example, for travel, events, and concerts, are often sold through white label services. If you wanted to buy a flight to Paris, for example, you could buy it directly through the airline’s website. Alternatively, you could buy the tickets under a different brand (and possibly even under a different airline!) by going through a different travel website. At the end of the day, however, you would likely end up on the exact same plane as you would have had you booked the flight through the airline. White label SEO works similarly. Instead of selling one product under one brand, the same product can be sold through a variety of different websites under their own brands. For example, a florist may sell their flowers through dozens of local florist websites, but at the end of the day, the flowers are all coming from the same grower. Essentially, the flowers are a white label product and the sale of them has been optimized through local SEO to reach the largest number of customers possible.

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What is the benefit to resellers?

A lot of companies resell white label products under their own brands, from simple startups to major conglomerates. The main advantage for resellers is that white label products allow them to cut costs associated with manufacturing and production. Instead of making their own product, resellers can simply order large quantities of that product from a white label producer. That also saves resellers a great deal of time and ensures that they don’t have to invest resources trying to figure out how to make something that another manufacturer has already perfected. It also makes the reseller more attractive to consumers since it allows the reseller to offer consumers more products and services faster and often at a discounted rate.

What is the benefit to manufacturers?

Whereas the reseller can focus on marketing and selling the product, the manufacturer can focus on doing what it does best: actually making the white label product. This process also allows the manufacturer to work with major retailers without having to worry about building up their own client base beforehand. For manufacturers, white label marketing can be a major boon to their business. Especially for a manufacturer who is just starting out, white label marketing gives them an opportunity to grow their business quickly.

White label marketing is a win-win solution both for retailers and manufacturers. Essentially, white label marketing splits the tasks of marketing and manufacturing from one another so that each party can focus on what they are good at. Resellers can take advantage of the expertise that manufacturers have learned over time while manufacturers get access to a huge pool of new customers by allowing a reseller to sell their product under a different brand. For both parties, white label marketing is an impressive business opportunity.

Millie Carey, a small business researcher and consultant loves to research the latest SEO and marketing trends. She also enjoys sharing her findings with a number of small business and marketing websites.

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